We are excited to announce the launch of the new logo family for the University of North Carolina School of the Arts, as of Jan. 16, 2009. Every UNCSA faculty and staff member should make sure the logo that appears on all internal and external school documents reflects this new brand identity. We must all own the responsibility for maintaining the integrity of our new visual identity. How we treat our logo within our campus will directly affect our image and professionalism as perceived by the external community.
Please do not use the interim logo any longer, since it is now outdated. (An interim logo was introduced on Aug. 8, 2008, with the announcement of our name change to “University of North Carolina School of the Arts.”) Do not use any previous versions of the logo, since they do not include our proper, full name (with “University of”) and thus are inaccurate representations of the school as it stands today. This includes the previous “box” logo, the 40th anniversary version of our logo and the so-called “swoosh” logo. If you find an old logo appearing on school documents, please replace it with the new logo family. Downloads of our new logo family are available at the bottom of this web page.
Be sure to review in detail the following document, “Brand Identity Guidelines,” which explains what our new logo is and how it should be used. This is mandatory for anyone planning to use any element of the new logo family.
- I heard there is a new logo coming. Is this the new logo?
Yes, this is our new, permanent logo. We hired The Mitre Agency, a branding firm, in July 2008 to partner with us to create a new logo family for our school. As it happened, the name change came soon after and was able to be included in this process. This new logo family is the result of six months of exploration, development, and refinement.
- How was the decision made to select our new logo?
The first step was for Mitre to conduct a series of discovery interviews about what the logo should express about the school. This was done with key constituents including administrative staff, faculty members, alumni, and current students. After consolidating these results, Mitre began creating a new logo in conjunction with a Visual Identity Committee that was established to provide feedback throughout the process. The committee was composed of faculty members from each of the five arts schools, an alumnus of the school, an administrator from Academic Programs, the chief advancement officer, and the marketing manager. At the end of that process, Chancellor John Mauceri selected the logo while taking into consideration the advice of the Visual Identity Committee and Mitre.
- Please explain how our logo is a reflection of the school.
There are several concepts that make the logo uniquely characteristic of our school. First, within the shield there are five elements that come from different places, but all lead to the same point in the distance. These five roads represent the five arts schools that compose the University of North Carolina School of the Arts: the schools of Dance, Design and Production, Drama, Filmmaking, and Music.
The second idea is about where those five roads go. Although our students take different paths depending on the area of their artistic focus, they all lead to a bright future. While our students come from around the world and study different art forms, they are united in their goal of achieving excellence in the arts.
The third concept involves the shield shape. The shield design is reminiscent of the tradition of many universities with rich and distinguished histories. For UNCSA, the shield symbolizes the strong academic nature of our school: We are a professional, accredited University that grants high school diplomas, bachelor’s degrees, master’s degrees, and post-master’s certificates. Moreover, the University of North Carolina School of the Arts is a member of the 17-campus University of North Carolina public education system, and has been for more than three decades.
The fourth idea involves the use of color. One of the main colors in our new logo is blue which is reminiscent of our history, since Process Blue was our only school color for many years. The green areas in the shield represent the growth, creation, and budding youth of our energetic students. Finally, where the five roads meet in the distance, the blue transforms into a splash of purple. The final two letters, “SA,” and the words “School of the Arts,” are also in purple. The purple represents passion: the passion of our founders, students, faculty-artists, staff, alumni, and many supporters.
- Why do we need to follow the Brand Identity Guidelines?
It is critical for our school to maintain a consistent visual image to the outside world. The logo should trigger an automatic association with the school because of its consistent presence in everything that we do. Over time, this association will grow stronger and the logo will become a powerful brand that immediately conveys everything for which the school stands.
- Where do I get the logo?
You may download the logo from the download section at the bottom of this page. If you need a different format or have specific requirements, please contact the marketing manager.
- Is there a “The” at the beginning of our name?
No, our official name is “University of North Carolina School of the Arts” without a “the” at the beginning. However, when it is grammatically appropriate, you may say “the University of North Carolina School of the Arts.” If it begins a sentence, you should capitalize the “T” in “The.”
- Is there a hyphen somewhere in our name?
No, we are known simply as “University of North Carolina School of the Arts.” For example, there is no dash between the words “Carolina” and “School.”
- Are there nicknames or abbreviations of our name that are approved for use?
We can be referred to as “UNC School of the Arts” and “UNCSA.” However, in documents or presentations for which you expect to reach an external audience that is unfamiliar with the school, it is best to use our full official name at the beginning, then subsequently use an abbreviated form, if you desire. Continuing to occasionally use the whole name of the school is recommended. That way, the audience will have heard our full name at least once (and preferably several times).
- What if I have more questions?
The Office of Communications and Marketing will be happy to answer any questions you have. Please contact Communications & Marketing Associate Terri Renigar at 336-770-3335 or firstname.lastname@example.org.
To download a file below, click the thumbnail to open a larger image in a new window. Once the larger image opens, right-click it (or ctrl+click on a Mac) and 'Save picture as' to your hard drive. The download and usage of these logos are only for official use by employees of the University of North Carolina School of the Arts in accordance with the Brand Identity Guidelines. Any other use is strictly prohibited. To request permission to use these logos, or to request a different format of the logo including TIF, EPS, or logo versions that integrate a department or school in the main logo, please contact Communications & Marketing Associate Terri Renigar at 336-770-3335 or email@example.com.
Full Name Logo Family:
For use with an audience unfamiliar with the school, who does not know what our acronym, UNCSA, stands for. Note that there are three-color, one-color, and black and white versions. There are also horizontal and stacked orientations. Refer to the Brand Identity Guidelines for more information about how and when to use the logo family.
Abbreviated Name Logo Family:
For use with an audience familiar with the school, who knows what our acronym, UNCSA, stands for. Note that there are three-color, one-color, and black and white versions. There are also horizontal and stacked orientations. Refer to the Brand Identity Guidelines for more information about how and when to use the logo family.